For the past 15 years we’ve worked on getting children independently mobile as early and as skillfully as possible, so that parents have no excuse not to get their children out exploring the incredible world they’ve been born into. We’ve never thought of ourselves as a kids bike company it’s just that the bike is the best tool for the job, period.
Our team
Friends, enthusiasts
and specialists in their fields.
THE EARLY RIDER PROMISE
DEVELOPMENT
We take the early development of your children seriously - as seriously as we do our own. Our children have been the inspiration for everything we have done, and as a growing family, everything we continue to do. Our priority remains laser focused on helping our children, and yours, develop the mental and physical confidence that'll ensure they can cope with everything that life throws at them.
THE EARLY RIDER PROMISE
ADVENTURE
We truly believe that life is an adventure; one best started early and finished late. We are committed to helping children connect whole-heartedly with the incredible world around us. Not only in the hope that they will experience an amazing active, healthy, adventurous life but also that this connection will bring with it the motivation to protect what we have and hold so dear.
THE EARLY RIDER PROMISE
COMMITMENT
We are not a bike company. We are a company focused upon inspiring adventure. It is a task we are dedicated to, to the extent that we value experience, expertise, commitment to the end goal more than we do market share or net profit. It is the bedrock of innovation and innovation is our foundation for progress.
